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Columbus MediPlus

June 8th, 2023

MEDICE opts for the full healthcare and OTC-media competence of the new joint ventures Neu-Isenburg, 02.10.2013 by winning the two-digit million of heavy budgets of pharmaceutical company MEDICE from Iserlohn is WEFRA MediPlus its target to reach, as a relevant player in the field of B2C-healthcare-media a first step closer. EUR 15 million includes the entire OTC media budget of MEDICE, making it the first large pitch success of the joint venture of WEFRA media, Neu-Isenburg and the MediPlus, Munich founded in July 1, 2013. This combines decades of healthcare expertise with high media innovation and first-class shopping conditions. The health care market is a still promising market with still great potential for growth. The patient / consumers in the focus of marketing has moved increasingly in recent years.

According to the B2C media budgets recorded constant growth”, so Matthias Haack, managing partner of the WEFRA advertising agency Frankfurt. The pharmaceutical industry clients demand today in addition to a high “Understanding of the healthcare market of course top conditions and innovative, future-oriented media ideas”, Regina Schwob, CEO of WEFRA MediPlus added. “With our new joint venture we can meet highest expectations and combine the best of both worlds this MEDICE will benefit for its OTC products in the future.” About WEFRA MediPlus holistic integrated B2C-healthcare-media WEFRA MediPlus can on all services of both agency group, advertising agency Frankfurt and the service plan group, use the WEFRA: on the healthcare expertise of six special agencies of the WEFRA, the whole B2C-media know-how of the MediPlus group and also on all 45 specialist agencies offer the service plan, belongs to group the MediPlus.. .

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