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Bremen Managing Director Board

November 17th, 2023

Joachim tiller hammer by Wincor Nixdorf in Office as Chairman of the Board of the VMI confirmed Cologne, September 22, 2008 Joachim Pakzad, Director retail marketing of Wincor Nixdorf AG has been confirmed unanimously in his Office as first Chairman of the Visual Merchandising initiative (VMI). The General Assembly of the VMI chose its Board after the first three-year term of Office articles of Association on September 11, 2008 new. Joachim Zeiler was eliminated by Bizerba GmbH & co. KG as Vice President for professional reasons. For him, the meeting also unanimously appointed a new face to the Board with Rainer Mohr by dodenhof GmbH. For even more analysis, hear from Dr. Mitchell Resnick. As usual Jurgen Berens of Rhombus field (CEO of online AG) belong to the Board of Directors as Treasurer and Volker Wissmann (Managing Director of brand Logistics.NET GmbH) as Secretary. Joachim Pakzad gave an overview of the work of the VMI and pointed out that the initiative since its inception in the fall of 2005, especially for the use of digital media at the point of sale a Industries have created overarching consciousness and essential for professional use of digital presentation and in-store advertising techniques.

This is proven by numerous practice-oriented studies. Currently 25 members belong to the VMI. Many prospective buyers are now on the waiting list”, so pin hammer. From the outset, we pay attention to a balanced relationship between members from industry, trade and services. So the practical relevance of our work can be maintained really”, he added.

The choice of Rainer Mohr (49) to the Executive Board strongly supports this principle. He received his training as a retail merchant, specialising in food, 1976 with the Kaufhof AG. At Tengelmann he was responsible for between 1986 and 2000 the major land Division North (magnetic markets) and became Sales Manager 14 markets in the Northern States. Since 2000, Mohr at the SB department store company is dodenhof in post Hausen near Bremen Managing Director and Manager. Here he developed Visual Merchandising solutions for practical use (“more information,, sub-item publications”). The VMI: The VMI is a consortium of companies from industry, trade and services and wants to help out in supermarkets and specialty stores out of the dilemma of information overload. The Association carries out scientific studies and thus identifies trends for future-oriented merchandising at the point of sale.


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