Mental Magic
Did you know that most of the people uses search engines to find information about tourist destinations? And that, most, first of all, when you buy, do it for sensitive reasons rather than rational? If we make a conclusion from the above facts, we could say, that your tourism site has to appeal to the feelings of visitors and potential customers, to convert it to a cash traveler who use your services. There are too many and multiple ways to achieve this (I call them Mental magic techniques), and then I’ll tell you two of my favorites: firstly, the content of the pages of your site should be engaging, unique, eye-catching, special, different, shocking people buy experiences, benefits, positive sensations. Therefore, each one of the pages of your site should convey this, of all possible ways. For example, no matter the traveler that hotel has view to the sea, but that he can have, along with his wife, the best sunrise in the coast this, or the most romantic Valentine’s day, while provides along with his fiancee and the sun slowly bathes in the sea. Then, nothing, first transforms all features into benefits. Secondly, your site should contain the best photos and videos that you can get from every place, from every room, every target.
For example, if you put on the pages photos that match your passenger type (e.g. a man with family aged between 35 and 45, with specific purchasing power, etc), where you see surrounded with his wife and their children, smiling, and the target that you want to sell it as the place where taken photography, you will generate thesubliminal way unconscious, an instant identification with the image. Unconscious mode, this generates a best predisposition to buy your products or services. An appeal is when you can to the senses of the traveller. Think what is it you’re looking for, mainly, potential customer, and gives you that on the pages of your site. In this way, you will not only manage your task initial (which is left on the page read your information) but also the end: turn it into an effective customer of your tourism company. Tomorrow I will share with you more specific techniques so that you have an effective site of tourism, that is, a site that generates more and more profits and new customers. Best regards!