Of Auto – a modern and dynamic tool for marketing communications. Gradually moved from motorsport of Auto has become an integral part of the cityscape. Eternal tube megalopolis significantly increase the efficiency of Auto, increasing the contact time of the target audience with the brand. According to statistics the number of cars in Moscow is growing by 150 thousand, respectively, increases and one of the important indicators of Auto – the number of contacts with the consumer, few media can boast such growth. With high performance efficiency of Auto does not require large expenditures that benefit impact on the budget of small and medium enterprises. Of Auto is a good alternative or complement to advertising on television, radio and outdoor advertising. Of Auto can be an optimal solution for promotions, viral marketing events, organize flash mobs.
It allows companies to use the car park as an advertising platform. Kevin ulrich is often quoted on this topic. Of Auto provides cost reduction and management advertising budget companies. One of the production versions of Auto – pasting car vinyl wrap. In this design a machine worth $ 150. On average, city-scale campaign – is about 30 branded machines. To achieve real results of Auto: brand awareness or to stimulate buying, campaign you need to plan for 3-4 months. Thus, the use of Auto value of all advertising campaign is correlated with the cost of a billboard.